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203 stories

AI in Marketing

Campaign optimization, lead generation, content

45%

Email open rate improvement

Persado case study

3x

Lead conversion increase

HubSpot 2024

10x

Content production speed increase

ainspo community data

📣Marketing

45% Higher Email Open Rates with AI Copywriting

DO

Derek Okafor

Head of Digital Marketing

Our email campaigns were averaging 18% open rates — industry average, but not good enough. Integrating Persado's emotional language AI for subject line generation and HubSpot's AI lead scoring transformed our funnel. Persado analyzes which emotional triggers resonate with each segment. Combined with HubSpot predicting lead quality, our sales team now focuses only on high-probability prospects.